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It seems that everyone wants to make money by joining up with Google AdSense and why not? Google AdSense is a relatively simple, straightforward way to actually start earning some extra money with your efforts.

However, things have changed from the early days of AdSense when joining was not much of an issue. Today, applying for AdSense takes more effort and some preparation so that you can take full advantage of their services.

First, you will need a good reason to apply for AdSense so you can reap the benefits that they offer. Here you will find out more about what Google AdSense is all about, what they offer and how you can properly prepare yourself before joining to really take advantage.

What is Google AdSense?

One of the most established internet networks to offer advertisement publishing, AdSense uses the Pay Per Click (PPC) system to help businesses reach out to others on the web. At one time, Google used to provide AdSense to everyone who used their Blogspot program, but now that has changed. 

Today, AdSense is one of the most respected thanks to the many thousands of satisfied publishers and customers who use the service. It is straightforward, easy to use and always pays on time which makes it very attractive to anyone wanting to have this service. If you do your work the right way, it will pay better than any other similar service on the web.

However, it is their very success that now makes them harder to join. When you apply, everything has to be just right otherwise you will not be approved.

How to Avoid Getting Your Application Rejected

There are a number of things to avoid when applying for AdSense so that your entry will not be discarded. Here are just a few.

Read Google Policies: Just like studying for a test, Google posts their policies about what it takes for your site to get into AdSense. So, take the time to read them and be sure that your website follows the rules.

Have Good Content: If your website doesn't have good or sufficient content, it will not be accepted. So, be sure that you provide them with enough to review. In addition, it has to be neat, professional and grammatically correct otherwise it will give them the excuse to toss out your application.

Aesthetically Pleasing: Garish yellows and lots of distracting glitz will also stop you in your tracks when you apply for AdSense. Your website should have a good, solid design that is comfortable to look at and pleasing for the visitor.

Post Your Contact Information: If Google cannot find a way to contact you through your website, you might as well not apply. Having an "About Us" page that is complete with contact info is the minimum to getting accepted.

Now that you've done the basics, it is time to hedge your bets when it comes to applying for AdSense by adding in items and procedures that will enhance your chances. While nothing is guaranteed, the following steps will help your website in getting approved.

10 Ways to Increase Your Chances when Applying for AdSense


1. Policy for Privacy

It may seem odd to have a privacy policy for your blog, but it is vital if you want to get AdSense approval. Without it, you might as well not apply at all. The policy itself should describe to those who visit your blog what they will see and what they can and cannot do.

2. Contact Information

This is where you put in your contact information. At the very least, it should consist of an email so that readers can contact you directly about any issue they have on your blog.

3. About Us

This is where you tell people a little about who you are, what your business does and how you are going to accomplish it. This is sort of like an introductory page to your efforts and it critical when you apply for Adsense.

4. Email & Name Verification

Be sure that you put your email as well as your name in your About Me or Contact Us page so that it will help Google verify you quickly.

5. Verify Age

Always use your correct name and date of birth when applying for AdSense. This is mostly for those who are under 18, but it is important to be truthful otherwise you'll never get approved.

6. Appropriate Design

Your blog should look attractive, professional and easy to use. You don't have to be fancy or pour in thousands of dollars, just make it clean and neat will be sufficient.

7. Have Plenty of Posts

Do you know that there is no minimum number of posts stated by Google in terms of what is required for joining AdSense? Even so, if you only have a handful, do not count on getting approved. You should shoot for about 500 or so before applying to demonstrate your seriousness about your efforts and make sure that they are at least 500 words in length.

8. Remember the Rules

No pornography, illegal items, advocating drug use or other items that will not get you any AdSense at all. Plus, if your posts are all less than 200 words, that will not work either.

9. Adds Value

Your blog or website must provide real value for your audience. This will not only help keep people visiting your site, but it will also impress Google as well.

10. Unique, Top Level Domain

Basically, this means that your domain should be a ".com" in order to succeed. Plus, the name itself needs to be short as possible, related to your area of interest and easy to remember.

When applying for AdSense, you will need to keep all of these things in mind so that you will be accepted. However, all of the attributes that Google AdSense requires are also ones that will boost your website as well. So, keep this in mind when you apply for AdSense because the result will be a blog that will start earning you another income stream that can build over time.
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In this article, we’re going to take a look at some of the most important factors that make up a great Google AdWords strategy for an e-commerce business, both in terms of how to design your ad campaigns as well as how to optimize the site itself for maximum conversions.

1. What Gets Measured Gets Managed

Sorry for the clichéd wisdom. But if there’s one basic metric that every advertiser should keep top-of-mind, it’s return on investment.
In Google AdWords, the best way you can measure your ROI is to track conversions along with your costs. Don’t think that click-through rate alone is the king of all PPC metrics: if you aren’t making sales with all that traffic, you’re losing money.
  • Set up conversions tracking—preferably for all ecommerce transactions—in your Google AdWords account.
  • Enable cost attribution in your linked Google Analytics account, if necessary.
  • Monitor how much profit your ads and keywords are driving, and whip your fast horses.

2. Transactional Keywords

The most lucrative keywords for an ecommerce business are those based around transactions. If a prospect comes to your site to research a product, see what it looks like and understand what it does, that prospect is not worth nearly as much as a different prospect who visits with the intent to purchase. Your bidding strategy should reflect this fact.
Who is more likely to buy: someone who searches for “best bicycles” or someone who searches for “bicycle stores in San Francisco”?
Set up different ad groups for different keyword sets, and adjust your bids and ad language accordingly.

3. Ads That Sell

Well-designed ads can work wonders for your AdWords campaigns. Proper word or image choice can lead to increased sales as well as higher CTR—which, by increasing your ads’ quality scores, will often lead to lower CPC, better placement, or both. Over time, this can lead to a snowball effect where you see your entire campaign start to perform much better based on a few simple changes you decided to try out.
And “try out” is an important idea to keep in mind. You won’t know what wording or design will perform best, so you should test many versions of the same ads and then thin the herd. I’m not going to mention mistreating horses again, but you know what to do.
Different niches and keywords call for different types of ad copy and images, but it usually pays to use active language, focusing on the benefits and unique selling proposition (if there is one). Google and Facebook give us two examples of this:
Notice how, in only one line of text each, Google and Facebook lay out the entire unique selling propositions of their respective advertising platforms—with the benefits implied therein. On Google, customers search and find you. On Facebook, you can reach the exact audience you want. These examples aren’t particularly exciting, but you can bet they work.
When using text ads, another great ace up your sleeve is dynamic keyword insertion. Be careful not to overuse it, but if you can deliver on the implied promise of the keywords you’re bidding on, it can be a powerful tool to increase your CTR.

4. Ad Extensions

For most e-commerce sites, the most important type of ad extension to try is product extensions, which display images, titles, and prices of relevant products based on your Google Merchant Center account. But depending on your particular business, it’s worth trying seller ratings, ad sitelinks, and call extensions as well. (If ad extensions are new to you, check out Google’s Adwords help center page about them for a quick overview.)

5. Custom Landing Pages

For each ad group, it’s a good idea to have a landing page specifically picked out for a) that group of keywords, and b) the text of your ads.
In other words, if you’re running an AdWords campaign for an ecommerce website and pointing all your ads to the homepage, you’re doing it wrong.
You don’t have to design a new landing page for every ad group, but you do need to make sure every URL you choose is the most relevant page on your site for that ad and keyword combination.
If the ad is targeted at keywords related to “running shoes,” don’t send your prospect to the homepage or even a general “shoes” category page. Show them your top-selling running shoes and cross-trainers. It helps to make the display URL something simple and topical, too: “yoursite.com/running” is better than “yoursite.com,” even if the actual URL the ad points to is much longer and uglier.

6. Reduce Friction

Whether you’re selling just one product or you carry thousands, one of the most surefire ways to increase sales is to decrease friction. That goes for free permission-marketing assets, too.
It seems obvious: the harder it is for your prospects to buy (or convert in general), the fewer of them will do so. But it’s amazing how many e-commerce sites out there clog up their sales funnel by requiring a ton of information from their customers up front.
When it comes to information requirements and forms, remember these guidelines:
  • Ask for as little information as possible.
  • Make it possible to order from you without creating a username and password.
  • If you need to ask for a lot of information, do it in steps instead of all at once. A shorter or two-step registration can drastically increase registration rates.
  • When in doubt, take it out. (Or use an analytics tool like ClickTale to help you see what’s making people leave.)
Zach Thompson is a partner at RYP Marketing, a firm that specializes in white label SEO and SEM.
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